Our Solution

Skye developed the Patient Journey online training module, a unique educational tool that immerses sales reps in the life of a COPD patient. This first-person approach allowed the reps to experience the various challenges posed by the disease throughout the patient’s lifetime.

Key features of the training include:

• First-Person Perspective: By viewing the disease through the patient’s eyes, sales reps could better understand the emotional and physical toll of COPD.
• Highly Visual Content: The module used clear visuals to delineate the different stages of COPD, helping learners grasp the progression of the disease.
• Interactive Scenarios: As the story unfolded, learners were made aware of the consequences of certain medical decisions and how alternative choices could have impacted the patient’s health.
• Additional Resources: Learners had access to supplementary materials and resources for more detailed information, allowing for deeper understanding and further exploration of the topic.

The Results

The Patient Journey training module significantly enhanced the sales reps’ understanding of COPD from the patient’s perspective. This comprehensive insight allowed them to build an emotional connection with the disease, leading to more effective and empathetic engagement with practitioners. This enabled an emotional connection with the material, making their interactions with practitioners more genuine and impactful.